Well, there was one particular generic event Haley and I attended this past June which was a game changer.
The week we spent in Vegas was truly revolutionary. Rather than gambling our money, we were investing!
We were there to learn some business-building strategies and to actually network… and we were in bed every night by 11:00pm and up in the morning by 7:00am!
With all the excitement surrounding the dozen or so superstar entrepreneurs who would be speaking at the main event, I was also excited about something else…
If you want to be a 6 or 7-figure earner… OR Are a 7-figure earner and want to stay a 7-figure earner…
Then you better find a way to be involved in 7-figure Conversations!
There’s so much I could share with you, and in time, I will be sharing much of what I learned to those who subscribe to our bootcamp newsletter.
But for now, I’d like to focus in on what was probably the most important thing that was shared and discussed that entire weekend in Vegas.
Industry Leaders in Network Marketing Agree That “Internet Recruiting Works!”
Every single one of the speakers shared a different strategy for building their network marketing businesses using the internet…
And these are 6 and 7-figure earners were’re talking about!
It is one of the most effective network marketing strategies ever!
Now, I’m not just talking about prospecting via social media, but marketing as well.
‘Internet marketing’ means using online branding strategies, advertising, Facebook fan pages, video blogging, email blasts, etc.
It always perplexed me that many leaders had this belief that Internet recruiting strategies were a “distraction,” given the fact that many of top earners have gone on to build their online brands using… well… Internet marketing!
Specifically, a type of Internet marketing we call “attraction marketing,” which focused on building a loyal following online and creating a trusted brand where people will literally buy anything you recommend, because they know, like, and trust you.
Over the years, many people have built successful network marketing businesses using the Internet, but since the majority of the industry still didn’t subscribe to these network marketing strategies, most leaders maintained the belief that it can’t be done and refer to it often as a “distraction.”
But standing in that room were dozens of 6 and 7-figure earners who had built their organizations partially or entirely online using pretty diverse Internet strategies.
They were recognized for their success and demonstrated that network marketing can be done using the internet with a diverse number of online network marketing strategies.
And believe me, I was paying special attention to these people when they stood up and shared, as did everyone else.
Therefore, I’m gonna share with you the top 3 Internet strategies that are actually used to build network marketing businesses today! These are the 3 proven ways to build your network marketing business using the internet that leaders are using.
Just check out our video below, or, if you’d rather read than watch a video, then just skip the video and keep reading below…
If you’re ready to make attraction marketing work for you so you can start attracting high-quality leads to you, then get your free Bootcamp here.
Strategy #1: Social Media Prospecting
This strategy is an approach which will seem pretty familiar, because it’s prospecting as we’ve always done it, just with an online twist.
Now prospecting on social media is NOT “Internet marketing,” however it still beats camping out at Walmart.
This is the process that Jessica Higdon used to earn a $10k a month income through network marketing by the age of 21. Wow!
1) SEARCH – Use Facebook Search to find ‘friends of friends’ who live locally (at least to start with).
There are a few reasons for doing it this way…
First of all, Facebook allows you to directly message ‘friends of friends’ so that your message goes into their main inbox, instead of the “Other” inbox, which most people don’t even know exists.
Secondly, you start with local, because it will allow you to eventually meet face to face with them to form a more powerful personal connection. Given that you have no prior relationship, it’s important to meet.
2) QUALIFY – Are they someone who might be interested?
Next, you take a minute to look at their profile and identify key interests that might resonate with you personally, your business or your products. You are also looking for more subtle things, like are they smiling in their pictures? Are they outgoing? Do they seem to be a positive person?
Bear in mind, you are prospecting, but you are also qualifying them.
For example, an interest in Robert Kiyosaki might indicate an interest in entrepreneurship or diversified income streams. An interest in CrossFit indicates an interest in health and wellness and that might resonate with your company’s products.
3) MESSAGE – Then you craft your first message to them.
Which, believe it or not, follows a somewhat standard prospecting approach.
You can come up with a template…
But each message will be tailored to them specifically.
As one person described it, “You throw the ball in the air and see if they swing back at it.”
You DO NOT want to be posting copy/paste messages with links to sign up for your opportunity. Not only is that not effective, it’s considered SPAM by Facebook and can get your account shut down and get your company in trouble too.
For example, you don’t want to do what this person did when they messaged me:
At the end of this message, this person then included a video of a couple who was able to go on a month-long honeymoon because of the income they made from her network marketing business. (And by the way, Haley and I were able to on a two-week honeymoon as a matter-of-fact.)
This was someone I had never even spoken with before. What do you think I did after receiving this message?
Did I immediately join her opportunity and thank her profusely for messaging me?
Not only did I not join her opportunity, but I didn’t even reply back (why would I when she was just going to try and sell me?)
In fact, the message put a bad taste in my mouth. They weren’t really happy about my engagement. They were just using it as a selling tool!
I felt like my fiancee and I were just dollar signs to her.
Instead, the goal of this initial message is to begin a conversation and be a friend. You want to be generally interested! In this initial message, you aren’t giving them any info or links. You are simply trying to get them to express an interest.
In this initial message, you aren’t giving them any info or links. You are simply trying to see if they are open to offer.
4) BOOK – If they “swing back,” book a face to face meeting.
If local, this could be an actual in-person meeting. Or, this could be a phone call.
Or, if you don’t like either of those options, at the very least, have your prospect agree to a specific time in where they will watch the presentation. You also want to make sure they are free afterward to engage in a conversation through Facebook Messenger or Skype.
The reason you want to take one of these three approaches is that you are ensuring that your prospect will actually watch your presentation. They are making a commitment, and they have a deadline, at the end of which, you’ll be there to answer any questions they have.
Note, if they meet with you, hopefully, your company or upline have defined a solid process for you to follow here. Ideally, it would just be showing them a video presentation.
If you do this right, you can get about a 30% positive response rate. From there, the best recruiters tend to close 50% of those who watch the presentation (provided they’ve done a good job qualifying and building a relationship first).
To put this in perspective, if you can qualify 3-4 people every day (get them to say “yes” or “no” to seeing your presentation), you’ll end up talking to about 100 people a month, and ending up with about 15 new reps or customers a month.
Does that sound pretty good or what?
If they don’t answer back, there are some different approaches here. Some play it safe and leave the 70% that didn’t answer back, alone.
Some advocate following up with a 2nd message 4-5 days later, if they don’t answer back. It’s a short message simply to see if they a) received the 1st message and b) to see if they are interested. Sometimes they don’t get the first message or see the message when they are in the middle of something and forget to answer back.
Sending a 3rd follow-up message is not recommended. At this point, you assume a “NO” and move on.
But this is just the tip of the iceberg…
On top of this, there are some really powerful and high leveraged online prospecting & network marketing strategies utilized by a mentor of mine, which you can learn more about here.
Strategy #2: Creating Curiosity
This process is pretty simple and depending on your personality, may or may not be great for you. This pretty much involves posting your results on social media (i.e. setting the ‘mouse trap’) and waiting for people to express an interest via the comments or private message. (i.e SNAP!!!)
Additionally, to boost results, you can add a CALL TO ACTION to message you, if they want more info.
From a ‘leading with the opportunity’ angle, this would involve posting pictures and announcements about your ‘rags to riches’ story, income results, and the impact it’s made on your lifestyle. (Obviously, you can only do this if you’ve gotten results.)
I’ve seen people whom I know personally deploy this strategy with great success, and we’ve gotten results from this as well.
However, you have to be careful, especially when leading with the business opportunity. A lot of network marketers go about this the wrong way, posting over-the-top language that makes them sound like an infomercial. This just turns a lot of people away.
Alternatively, with a ‘leading with the product’ angle, the curiosity approach could be very powerful and usually more friend & company safe. This is especially true if the results you are posting have to do with a personal or customer case study. This angle will help you generate more customers and a few of those customers may express an interest in the business, after they fall in love with the product.
We’ve seen this angle run rampant with weight loss challenges & case studies, which still works amazingly well, but can also work with other products, if there is a clear and visible result that was produced from product use.
For example, I’ve seen people in travel businesses, post pictures of their luxury vacation/trips and reveal how little they paid for that experience.
Or you can post pictures of yourself running a marathon, triathlon, or whatever, which would not have been possible without certain supplements.
Essentially, show everyone connected to you on social media a desirable change in your life, achieved in part or as a direct result of your product.
But you also have to be a real person. If you aren’t posting any kind of other entertaining, informative, or value-giving content on your page, then your page is just going to look like an advertisement, and turn people off.
Once people express an interest, you follow whatever process you’ve been taught for closing people.
For closing offline after using strategy #1 or #2 for getting the prospect, I would recommend training by Ray Higdon on presenting, closing, and enrolling new reps.
But if “closing” people is not your thing, then there’s my favorite Internet strategy, which we’ve employed in our businesses…
Strategy #3: ‘Attraction Marketing’
Person after person on stage shared how they built their business primarily using the internet…
And more often than not, the blueprint for their success is exactly we’ve been teaching. We call ‘attraction marketing,’ and this strategy is outlined in our FREE 10-Day Online Recruiting Bootcamp available here.
These leaders didn’t message strangers online templated messages like in Strategy #1.
They didn’t fill their friend’s News Feeds with promotions for an opportunity or product as in Strategy #2.
What they did was create a truly passive way of making sure that when they woke up each morning…
They would have an inbox full of notifications, letting them know that there were 10, 20, 50, or even hundreds of new prospects, interested in learning more about their opportunity or product or mentorship.
Or they would also have an inbox full of notifications of 5 – 10 new CUSTOMERS waiting to receive their product and excited about the possibility it holds for them.
Or they would also have an inbox full of notifications of 5 – 10 new DISTRIBUTORS ready to get signed up (or possibly already signed up while you slept), waiting to be led in their new exciting venture.
You see, just about every other type of business in the world is now using proven network marketing strategies, passive and scalable online marketing & advertising methods in ADDITION to prospecting and referral based methods.
So why NOT your network marketing or direct sales business? The only reason would be if it wasn’t a REAL business. But you and I know better.
There is a proven way to build online and you can learn more about it here via this bootcamp.
Just like anything else in business, this will take work and study.
But ultimately, enhancing your skill set by moving you into the 21st century. Are you ready for this journey?
Look forward to working with you!
What is your main strategy for building your business?
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