I’ve heard this question asked over and over, so what’s the answer.
Well, no, you don’t need a blog.
But you also don’t need to build an uber-successful business with dozens, hundreds, or even thousands of qualified leads reaching out to you on autopilot.
Unless you want to prospect the rest of your life…you need a blog.
Now it’s time to address the elephant in the room…
A lot of business owners aren’t really wondering if they have to start a blog or not.
The reality is they don’t want to. And you know what, that’s understandable. Blogging is a lot of work, however…
Many make blogging is harder than it needs to be.
As a result, people like to make up excuses for why they don’t need to have a blog.
Many even like to say that blogging is dead. Ha!
True, gone are the days when all you had to do was create a blog and crank out strong content every day to gain a large following. I too began to believe that the sun was setting on blogging, but I have recently discovered that blogging is actually very much alive and well, and here to stay.
However, what IS dead is BAD blogging, but quality blogging isn’t going anywhere, and here’s why:
People spend money on those brands that they trust. Large companies use million dollar advertising budgets to build their brands, but if you don’t have millions to spend, you can utilize blogging to build your brand.
Large companies use million dollar advertising budgets to build their brands, but if you don’t have millions to spend, you can utilize blogging to build your brand.
As a blogger, the more valuable content you produce, and the more problems you help solve for those in your target audience, the more you are seen as an authority, and the stronger your brand grows.
One of the quickest ways to be seen as an expert on a topic is through publishing a book.
As a blogger, you will be publishing all the time, from articles, videos, podcasts, to potentially even books yourself. There is no easier or faster way to brand yourself than with an effective blog.
Your blog essentially becomes your hub.
You could be involved in multiple network marketing businesses, but you want everything to come back to your blog. You don’t want to be known just as a direct sales consultant for Tasty Yummy. That way, you can grow an audience of followers who may not necessarily be interested in your particular direct sales business.
That way, you can grow an audience of followers who may not necessarily be interested in your particular direct sales business.
Be a health expert, a fashion expert, or something completely unrelated to your product. The expert you brand yourself as doesn’t have to be related to your product.
Additionally, though most leaders don’t want to admit it, direct sales businesses come and go. It is possible that yours could dry up over time.
You don’t want to put all of your eggs in one basket and then lose the basket. If you have a blog, and are growing your own email list, then you aren’t hurt when a particular direct sales company calls it quits. You still have your audience.
“But I don’t feel like an expert! Why should people listen to me?”
Perhaps you don’t feel like you have achieved the results you need to achieve to be an authority. That’s okay.
The goal of a blog is to provide value, and to solve problems. If someone were to ask you for directions to the McDonald’s downtown, all they care about is if you can get them there. They don’t care if you’ve never been there before; they just want to know they will get to the right destination.
Find out what is working, and help your ideal prospect overcome their problems. If you are solving problems, then your authority will grow, and so will your brand.
Not only that, but the most effective way to retain the information you are learning is to teach it to others! How cool is that? If you’re spending time learning how to solve the problems of your target audience, and then you teach back what you have learned, you are going to remember much more of what you are learning. If you’re not an expert yet, then become one! Start a blog!
Sales 101: People buy from people. More specifically, people buy from people they trust, and they don’t buy from people they don’t trust. As someone who is attempting to sell a product or service, your number one goal should be to create trust. If you can build an audience that likes and trusts you, you will have success.
A blog provides you with a way to create dialog and conversations that instantly create engagement, and engagement helps build trust with your audience. If done right, a blog allows people to get to know you, and see that you are a real person.
They can leave comments, and you can respond to them, providing them with even more value. You can also publish videos of yourself on your blog, or start a podcast. When people can see and hear you, that allows them to relate to you even more. If you don’t have great video or audio skills or tools, that’s fine! In fact, it can actually be better.
If your audience sees your professional-looking videos, and your flawless speaking ability, that could cause them to get the sense that they could never do what you are doing, and create a wall of superiority between you and your audience, making them feel like you are unapproachable. What matters is that you present great value to your audience that solves their problems.
If you are continually helping your audience with their problems, and doing so in a personal way, they will come to trust you. If your audience trusts you, they will be more open to buying what you have to sell because they will trust that it will help them even more.
Some brands rely solely on their blog to attract visitors. You need to take advantage.
Every blog post, every video, every podcast, every piece of content is a chance to show up for terms that your ideal prospect is searching for on google.
However, search engines aren’t the only way you can get traffic. Having a blog also allows you to share content on social media and gain social traffic. On top of that, the more social activity you have on your blog, the better its search engine rankings will be because more social activity makes you look like more of an expert and authority.
Also, having a blog allows you to get referral traffic. If you are providing value and helping solve the problems of your ideal prospect, they will share your blog with others they know are in the same boat.
In other words, a blog gives you free traffic sources. Sure, you can use paid advertising to drive traffic to your products and make sales…but why not take advantage of free traffic too? A blog is the ultimate free traffic collection source.
(Do you have all the traffic you could ever want? If not, you should definitely sign-up for this free training on how to attract new customers to you!)
4. Grow your email list
Emails are like currency. The more emails you have in your email list, the “richer” you are.
The necessity and importance of growing your email list is actually the number one reason you should have a blog in the first place. Your blog should be your central hub where everything you are doing comes back to. All your content that is shared points back to your blog which is where people can sign up for your email list.
Effective blogging can grow your list like nothing else can, and actually attract much higher-quality leads.
Unfortunately, so many people don’t take advantage of all the ways blogging can grow their list!
5. Make More Sales
If you are trying to make a living online, then sales are kind of important, yeah? Obviously, sales are your number one goal, but if you don’t have a blog, you are greatly missing out on a huge chunk of sales.
It’s estimated that businesses that blog on a regular basis earn 60% of their sales directly from their blogging efforts. Wow!
Since your blog is your hub, where you are building your brand and credibility, where you are driving your traffic, and creating loyal followers, your blog is likely going to be the place where people will feel comfortable buying from you. But if you don’t have one central hub, you will miss out on a lot of sales.
You NEED To Have A Blog
If blogging is so awesome, why doesn’t everyone blog?
“I don’t have time.”
You don’t have the time NOT to blog. How could you not have time for more traffic, leads, and sales? We always have time for the things that are most important.
“I don’t like writing.”
That’s fine. You don’t have to write! Create videos and podcasts instead, and post those on your blog (with transcripts). You don’t need to be a writer.
“I don’t know how to create a blog.”
Creating a blog is a pretty straight-forward process. You can literally create a blog in just minutes. However, if you really don’t want to create one yourself, you could always hire someone else!
“I don’t know anything about graphic design.”
Neither do I! There are plenty of free resources available to help you with creating graphics.
The reality is if you are not blogging, you are greatly hindering your chances at growing a successful online business.
Please “like” and share if you found this post helpful, and for more tips on how to optimize your blog, you should definitely check out this free guide on how to write killer blog posts.
If you enjoyed this post on 5 Reasons You Need A Blog In 2017 and Beyond, feel free to comment below.