And there’s no shortage of ways to find them.
Which creates a problem for a lot of new online business owners…
TOO MANY strategies to choose from!
You listen to one trainer and they say – “Do this.”
Another one says – “Do that.”
Then, someone else comes along and says – “Here’s the absolute best way to do it.”
Yet they’re all having success, which creates a lot of confusion, and leaves you wondering…
Do I come up with fresh new content for blog posts and videos?…
Do I message people on Social Media?
Or should I launch Facebook ad campaigns?
Mulling over these questions leaves many folks paralyzed.
So which one strategy is right?
And more importantly, what should YOU focus your precious time, energy and resources on?
Well, to simplify and boil this all down…there are really only three things you need to focus on in your online business! Only three! And here they are:
Content is what makes your business a business. You have to have something to sell.
And if you are building your business online, then the majority of your content should come from a blog.
There are two kinds of content… free, and paid.
The majority of your free content should come in the form of articles, videos, or podcasts…but you want all of these to be on your blog.
Your blog is your hub that you want to direct everyone back to.
You’ll also want to have higher-end, more valuable content that you give away in exchange for email addresses (more on this in a bit).
You want your free content to be good. Really good.
Your free content should be so good that someone could receive it and be successful…all without ever paying you a dime.
This may sound counter intuitive at first. After all, how can you make any money if you’re giving away all your good stuff for free?
Well, first of all, the main priority of your business should be to help others, and if you can help others and receive nothing in return, that’s great! Your business is achieving it’s purpose!
Of course, you also need to be able to stay in business so you can keep helping people.
For that to happen, you need to make some money, and you do that through paid content.
Yes, there are going to be some people who consume your free content and go on to be successful all without ever paying you anything…but that’s good!
Not only is it good for them, but it’s good for you! It proves that what you have to say works, and grants you the trust of your audience, and makes you an authority.
Once you are seen as an authority, then sales of your paid content will be much easier to come by.
But what exactly is paid content?
This is just a fancy term for “products”. You need to stuff that you sell, too.
You can sell books, courses, webinar trainings, video tutorials, pretty much anything you can think of that would help your target audience move from undesirable point A, to desirable point B.
Your paid content is going to be for those members in your audience who want more hand-holding than your free content can provide.
Your products should provide a step-by-step system, complete extra advantages that others can’t get, such as workbooks or more personal access to you.
You want your audience to be thinking, “If her free stuff is THIS good, I can’t imagine how good her PAID stuff is!”
If your free content is great, people are going to see that, and start getting giddy over what you’re selling.
You want your products to essentially be shortcuts that help your audience reach their goals and desires much sooner than if they had been left to struggle on their own.
The next key to building a massively successful business online is email.
To be more specific, “email lists.”
To be even more specific, “email list relationship building.”
But that term is confusing. I’ll explain.
The email addresses of the people who are interested in the subject you are teaching about with your online business are basically like currency.
To over-simplify things, the more email addresses you have, the better.
But why email?
Why not Facebook followers? Or Twitter followers? Why not page views on your blog?
This is because you don’t permanently have access to any of those people.
Case and point, a few years ago when Facebook changed their algorithm.
Suddenly, business owners couldn’t show a post to all of their followers without having to pay quite a hefty price.
Social media is always changing. There is no promise that you will always have them, or as much access to them as you would like.
You also have no way of reconnecting with a “page view”. Once that person leaves your blog, they’re gone for good, unless they decide to come back on their own, which is unlikely.
However, if you can get their email address, then you have “captured” them, and you can always contact them whenever you want, so long as they don’t unsubscribe.
All of these email address then go to a list, or multiple lists, which you can manage with software like Mailchimp, or Aweber. There are a ton out there, but I thought I’d name two.
That’s all well and good…but how exactly do you go about capturing email addresses?
The answer is “capture pages”. These are also known as “landing pages” or “squeeze pages”.
Capture pages promote a free product that gives value to your reader on a relevant topic.
The links that direct to these capture pages can be placed on your blog, in the sidebar, and in your blog posts.
This product that you give away for free is known as a “lead magnet”. This product can be a free ebook, mini-course, video, anything really.
In order to get your free product, your reader simply enters their email address into your capture page. Then they either receive your product immediately through download, and/or through email.
There are also services out there that allow you to automate this whole process so it happens automatically without you having to do anything!
We use Leadpages.
Here is an example of a landing page I made for a free ebook I wrote to help people find online business ideas:
Building the relationship
Once you collect your emails and build your email lists, you then want to build your relationship with these people by sending them more valuable free content via email.
This can be as simple as emailing them your latest blog posts, but the key here is to be consistent, and to always provide value.
You also want to write your emails as though you are talking to one person, not a group. This makes your emails feel more personal.
Speaking of personal, you also want to provide as many relevant personal stories that you can tie into the valuable content as you can.
This way, your list members can get to know you better, and see that you are real person too. A real person who wants to help.
And, of course, you will also promote your paid content, your products, to your email lists.
NOT all the time though!
No one likes getting sold to all of the time.
And when you do go to promote your products, the angle you take should still be one of providing value.
Frame your product in such a way that you are describing how it can help your audience get from where they are, to where they want to go, in much less time. And if you have a good product, this should be true!
The money is in your relationship with your list, not the list itself.
So it actually doesn’t matter how big your list is, but how warm your relationship is with it.
Email lists are the foundation of an online businesses.
In the harsh (tough love?) words of online business expert Derek Halpern, “If you’re not building an email list, you’re an idiot.”
The final key to building a massively successful business online is marketing.
Now, there are a ton of ways to market out there.
In person, social media, advertising, and on and on.
I’ll tell you what, there are a lot of different ways to successfully market.
However, the hands-down absolute best way to market, right now, is through Facebook ads.
A lot of people don’t like to hear this because they think, “Oh no, I have to pay.”
But not really…if you’re doing it right.
Think about it…
If you spend $5 a day on Facebook ads…but earn $10 a day…you’re making money!
In just the last couple months that we’ve been running Facebook ads, we’ve experienced a great deal of success, and have made much more than we’ve spent!
In a nutshell, what you do is write a great blog post (free content).
Then, at the end of the blog post, you promote a free lead magnet at the end, or a product (paid content) that can provide even more help than your free content did.
Then, you post your free blog post on Facebook, and boost it, targeting an audience of people who are likely to be interested in what you have to say.
Do it right, and not only will you grow your audience, and build your email list, but you’ll also have sales rolling in.
And that’s it!
These are the three keys for building a massively successful online business, Content, Email, and Marketing.
Of course there are other things involved as well, but these are the three key pillars that are going to get your business off the ground, and hold it up.
If you’re ready to start using the interenet to generate leads, and separate hot prospects from the “suspects” and get paid to do it…
Then I highly recommend you sign-up for the free “Attraction Marketing Formula” 10-day bootcamp, which goes more in-depth on this whole system.
If you got value from this post on the 3 keys to building a massively successful business online, then feel free to drop a comment below.